“This is the Motor City. And this is what we do.”

The commercial starts with gritty images of bleak urban ruins, smoke stacks and downtown Detroit set against a lead-grey sky. To the rest of the nation watching the Super Bowl, Chrysler is struggling to make it back and Detroit as a city has been left for dead. No one needs reminding that Detroit is a city in serious trouble and that two of the Big Three would have disappeared if not for a government bailout. Criticize all you want, as a Michigan business owner I can tell you first hand it worked, is working, and we couldn’t be any busier than we are right now.